H2H-Marketing – von Menschen für Menschen

Philip Kotler (), Waldemar Pförtsch () and Uwe Sponholz ()
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Philip Kotler: Northwestern University
Waldemar Pförtsch: Cyprus International Institue of Management
Uwe Sponholz: University of Applied Sciences Würzburg-Schweinfurt

in Springer Books from Springer

Date: 2022
ISBN: 978-3-030-91867-5
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Chapters in this book:

Ch 1 Der aktuelle Stand des Marketings

Philip Kotler, Waldemar Pförtsch and Uwe Sponholz

Ch 2 Das neue Paradigma: H2H-Marketing

Philip Kotler, Waldemar Pförtsch and Uwe Sponholz

Ch 3 H2H-Mindset: Die Basis

Philip Kotler, Waldemar Pförtsch and Uwe Sponholz

Ch 4 H2H-Management: Vertrauen und Marke in den Fokus rücken

Philip Kotler, Waldemar Pförtsch and Uwe Sponholz

Ch 5 Operatives Marketing neu denken: Der H2H-Prozess

Philip Kotler, Waldemar Pförtsch and Uwe Sponholz

Ch 6 Sinnfindung in einer unruhigen Welt

Philip Kotler, Waldemar Pförtsch and Uwe Sponholz

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DOI: 10.1007/978-3-030-91867-5

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