B2B Customer Engagement Strategy

Daniel D. Prior ()
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Daniel D. Prior: University of New South Wales

in Springer Books from Springer

Date: 2023
ISBN: 978-3-031-23409-5
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Chapters in this book:

Ch 1 What Is Customer Engagement?

Daniel D. Prior

Ch 2 CE Context

Daniel D. Prior

Ch 3 Customer Experience (CX) and Customer Journey

Daniel D. Prior

Ch 4 The Case for CE Capability

Daniel D. Prior

Ch 5 Customer Journey Management

Daniel D. Prior

Ch 6 Customer Relationship Management

Daniel D. Prior

Ch 7 Customer Communications

Daniel D. Prior

Ch 8 Customer Analytics and Insight

Daniel D. Prior

Ch 9 CE Capability Maturity

Daniel D. Prior

Ch 10 Current Issues in Customer Engagement

Daniel D. Prior

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DOI: 10.1007/978-3-031-23409-5

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