Digitales Marketing und Management

Edited by Thomas Angerer ()

in Springer Books from Springer

Date: 2023
ISBN: 978-3-658-38004-5
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Chapters in this book:

Digitales Marketing-Management

Thomas Angerer

Transaktionsanalyse als Basis für erfolgreiches Digital Selling

Thomas Angerer and Manuel Beck

Digitale Services: Management digitaler BtB-Services

Thomas Angerer and Juri Behler

Customer Experience: Trust Experience an Human Touchpoints des Versicherungsvertriebs

Thomas Angerer and Volker Eickenberg

Digital Marketing für Bäckerbetriebe

Thomas Angerer and Johannes Eigner

Co-Creation als Ansatz für ein kundenzentriertes Marketing

Thomas Angerer and Pierre Stern

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-38004-5

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DOI: 10.1007/978-3-658-38004-5

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