Customer Insights

Jonas Rashedi ()
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Jonas Rashedi: Rashedi Consulting GmbH

in Springer Books from Springer

Date: 2024
ISBN: 978-3-658-43392-5
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Chapters in this book:

Ch 1 Praxisbeispiel fake-shop24.de

Jonas Rashedi

Ch 2 Grundlagen zu Customer Insights (Beitrag von Prof. Dr. Stefan Kolb)

Jonas Rashedi

Ch 3 Modelle des Konsumentenverhaltens

Jonas Rashedi

Ch 4 Kundensegmentierung

Jonas Rashedi

Ch 5 Customer Analytics

Jonas Rashedi

Ch 6 Soziale Netzwerkanalyse mit Fokus auf Konsum

Jonas Rashedi

Ch 7 Usability

Jonas Rashedi

Ch 8 Fazit

Jonas Rashedi

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-43392-5

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DOI: 10.1007/978-3-658-43392-5

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