Die Store Brand

Jörn Redler ()
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Jörn Redler: Hochschule Mainz

in Springer Books from Springer

Date: 2024
Edition: 2. Aufl. 2024
ISBN: 978-3-658-44626-0
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Chapters in this book:

Ch Kapitel 1 Store Brand: Ausgangspunkte

Jörn Redler

Ch Kapitel 2 Store Brand und Store Brand Management

Jörn Redler

Ch Kapitel 3 Store Brand Management: Strategische Kernaufgaben

Jörn Redler

Ch Kapitel 4 Store Brand Management: Definition des Branding

Jörn Redler

Ch Kapitel 5 Store Brand Management: Gestaltung des Ausdruckssystems

Jörn Redler

Ch Kapitel 6 Store Brand Management: Förderung von Brand Citizenship

Jörn Redler

Ch Kapitel 7 Store Brand Management: Sicherung von Konsistenz

Jörn Redler

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-44626-0

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DOI: 10.1007/978-3-658-44626-0

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