Socially Responsible Consumption and Marketing in Practice

Edited by Jishnu Bhattacharyya (), M. S. Balaji (), Yangyang Jiang (), Jaylan Azer () and Chandana R. Hewege ()

in Springer Books from Springer

Date: 2022
ISBN: 978-981-16-6433-5
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Chapters in this book:

An Introduction to Socially Responsible Sustainable Consumption: Issues and Challenges

M. S. Balaji, Yangyang Jiang, Jishnu Bhattacharyya, Chandana R. Hewege and Jaylan Azer

Succeeding with Responsible Marketing a Framework and Three Short Cases

Myriam Ertz and Batiste Michelet

Understanding and Raising Consumers’ Normative Motivation for Sustainable Consumption

Sven Kilian, Ann-Catrin Pristl and Andreas Mann

Collaborative Fashion Consumption: A Contemporary Marketing Trend

Elisa Arrigo

Sustainable Consumption Practices of Rural India

Akriti Srivastava and Akancha Srivastava

RangSutra Crafts India: The Story of Colored Threads and Weaving Artisans

Moumita Roy

Mindful Consumption and Universal Love: A Case Study of Sri Lankan Consumer Activists

E. S. Wickramasekara and W. D. C. Jayawickrama

Shhh!! It’s a Taboo Don’t Touch!! Pickles Go Sour! Sweets Become Inedible! Meals Become Impure! Plants Die!

Sonali P. Banerjee and Rahul Gupta

Deepika Store: A Dilemma of Being Sustainable or Profitable

Nimit Gupta and Anuj Kumar

Lacoste: Save Our Species Campaign

Bikramjit Rishi and Harvinder Singh

CUBO Modular Inc. Trailblazing Green Housing in the Philippines

Andrea Santiago and Al Rosenbloom

Combating Bullying and Judgment Through Socially Responsible Marketing

Jairo León-Quismondo

Managing Sustainable Food Consumption: A Case Study of a Food Bank in Malaysia

Vimala Kunchamboo and Stephanie Kay Ann Cheah

ViveChachapoyas.Com: Encouragement of Sustainable and Responsible Consumption of Community Rural Tourism Through Digital Transformation

Fátima Castillo Botetano and Nestor U. Salcedo

Internal and External Marketing Nexus and Corporate Social Responsibility: The Case of an airline’s Rescue Mission to Wuhan During COVID19

Pradeepa Dahanayake, Chamila Perera and Chandana R. Hewege

How “Dieselgate” Changed Volkswagen: Rushing to Erase the Traces of Greenwashing

Gulcin Bilgin Turna

Beautification of Death: A Case Study of Green Oasis Coffins (Made) in Bangladesh

Jashim Uddin Ahmed, Anisur R. Faroque, Quazi Tafsirul Islam, Mohammad Jasim Uddin and Hafiza Sultana

A Case Study on Socially Responsible Consumption with Opportunities for Australian Clothing Retailers

Sardana Islam Khan, Michael Shaw and Priyantha Bandara

Consumer Attitude and Intention Toward Avoiding Food Waste: The Role of Perceived Risk

Asli Elif Aydin and Pinar Yildirim

Electric Vehicles as a Means to Sustainable Consumption: Improving Adoption and Perception in India

Ahmad Mohd Khalid and Y. S. C. Khuman

Using Live Briefs in Marketing Education: How to Increase Student Employability by Blending Sustainability and Internationalization

Hyunsun Yoon and Tina Šegota

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-981-16-6433-5

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DOI: 10.1007/978-981-16-6433-5

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