Quantitative Modelling in Marketing and Management

Edited by Luiz Moutinho and Kun-Huang Huarng

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.

Keywords: Quantitative Modelling; Statistical; Computer; Marketing; Neural Networks; Fuzzy Logic; k-Clique Model; Meta-heuristics (search for similar items in EconPapers)
Date: 2012
ISBN: 9789814407717
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https://www.worldscientific.com/worldscibooks/10.1142/8503 (text/html)
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Chapters in this book:

Ch 1 A REVIEW OF THE MAJOR MULTIDIMENSIONAL SCALING MODELS FOR THE ANALYSIS OF PREFERENCE/DOMINANCE DATA IN MARKETING , pp 3-25

Wayne S. DeSarbo and Sunghoon Kim

Ch 2 ROLE OF STRUCTURAL EQUATION MODELLING IN THEORY TESTING AND DEVELOPMENT , pp 27-42

Parikshat S. Manhas, Ajay K. Manrai, Lalita A. Manrai and Ramjit

Ch 3 PARTIAL LEAST SQUARES PATH MODELLING IN MARKETING AND MANAGEMENT RESEARCH: AN ANNOTATED APPLICATION , pp 43-78

Joaquín Aldás-Manzano

Ch 4 DEA — DATA ENVELOPMENT ANALYSIS: MODELS, METHODS AND APPLICATIONS , pp 79-89

Alex Manzoni and Sardar M.N. Islam

Ch 5 STATISTICAL MODEL SELECTION , pp 91-113

Graeme D Hutcheson

Ch 6 ARTIFICIAL NEURAL NETWORKS AND STRUCTURAL EQUATION MODELLING: AN EMPIRICAL COMPARISON TO EVALUATE BUSINESS CUSTOMER LOYALTY , pp 117-149

Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva

Ch 7 THE APPLICATION OF NN TO MANAGEMENT PROBLEMS , pp 151-222

Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva

Ch 8 LOGICAL DISCRIMINANT MODELS , pp 223-253

Margarida G. M. S. Cardoso

Ch 9 META-HEURISTICS IN MARKETING , pp 255-283

Stephen Hurley and Luiz Moutinho

Ch 10 HOLD A MIRROR UP TO NATURE: A NEW APPROACH ON CORRELATION EVALUATION WITH FUZZY DATA AND ITS APPLICATIONS IN ECONOMETRICS , pp 285-299

Chih Ching Yang, Yu-Ting Cheng, Berlin Wu and Songsak Sriboonchitta

Ch 11 NON-PARAMETRIC TEST WITH FUZZY DATA AND ITS APPLICATIONS IN THE PERFORMANCE EVALUATION OF CUSTOMER CAPITAL , pp 301-314

Yu-Lan Lee, Ming-leih Wu and Chunti Su

Ch 12 TOO MUCH ADO ABOUT NOTHING? FUZZY MEASUREMENT OF JOB STRESS FOR SCHOOL LEADERS , pp 315-332

Berlin Wu and Mei Fen Liu

Ch 13 FUZZY COMPOSITE SCORE AND SITUATIONAL JUDGEMENT TEST: AN INTEGRATED OPERATION PERSPECTIVE OF SCORING , pp 333-355

Hawjeng Chiou and Tsung-Lin Ou

Ch 14 CLUSTER ANALYSIS: AN EXAMPLE ANALYSIS ON PERSONALITY AND DYSFUNCTIONAL CUSTOMER BEHAVIOUR , pp 359-378

Malcolm J. Beynon and Kate L. Daunt

Ch 15 ASSESSING THE PERCEPTION OF SUPERSTITIOUS NUMBERS AND ITS EFFECT ON PURCHASING INTENTIONS , pp 379-390

Dina-Fu Chang and Yi-Sheng Jiang

Ch 16 QUALITATIVE COMPARISON ANALYSIS: AN EXAMPLE ANALYSIS OF CLINICAL DIRECTORATES AND RESOURCE MANAGEMENT , pp 391-404

Malcolm J. Beynon, Aoife McDermott and Mary A. Keating

Ch 17 DATA MINING PROCESS MODELS: A ROADMAP FOR KNOWLEDGE DISCOVERY , pp 405-433

Armando B. Mendes, Luís Cavique and Jorge M.A. Santos

Ch 18 GROWTH MODELS , pp 435-447

Mladen Sokele

Ch 19 PROMETHEE: TECHNICAL DETAILS AND DEVELOPMENTS, AND ITS ROLE IN PERFORMANCE MANAGEMENT , pp 449-467

Malcolm J. Beynon and Harry Barton

Ch 20 CLIQUE COMMUNITIES IN SOCIAL NETWORKS , pp 469-490

Luís Cavique, Armando B. Mendes and Jorge M.A. Santos

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