CONSUMER DEMAND FOR AND ATTITUDES TOWARD ALTERNATIVE BEEF LABELING STRATEGIES IN FRANCE, GERMANY, AND THE UK

Jutta Roosen, Jayson Lusk and John Fox

No 20643, 2001 Annual meeting, August 5-8, Chicago, IL from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: A wide array of food safety scares and breakdowns have led to loss of consumer confidence in the quality and safety of beef products. To counteract such concerns, firms and regulators have the ability to utilize brands or labels to signal quality. Utilizing a mail survey in France, Germany, and the United Kingdom, we analyzed consumer preferences for alternative beef labeling strategies. Using an ordered probit model and a double bounded logit model, we estimate consumer preferences for alternative beef labeling programs. In general, results suggest that consumers have more confidence in government mandated labels as opposed to private brands. French and German consumers place a higher level of importance on brands and labels than do UK consumers. Results also suggest that more than 90% of surveyed consumers desire a mandatory labeling program for beef produced from cattle fed genetically modified crops.

Keywords: Consumer/Household Economics; Demand and Price Analysis (search for similar items in EconPapers)
Pages: 26
Date: 2001
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Citations: View citations in EconPapers (27)

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Journal Article: Consumer demand for and attitudes toward alternative beef labeling strategies in France, Germany, and the UK (2003)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea01:20643

DOI: 10.22004/ag.econ.20643

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