What Drives Strategic Behavior? A Framework to Explain and Predict SMEs' Transition to Sustainable Production Systems

Nikos Kalogeras, Joost Pennings () and Philip Garcia

No 21354, 2006 Annual meeting, July 23-26, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: The strategic choices of Small and Medium Enterprises in the agribusiness sector are fraught with large cost and revenue uncertainties. The transition to a new production system implies that SMEs must re-allocate resources and develop new strategies to achieve market goals. We highlight the agricultural, marketing and management literature on decision-making under risk for strategic decisions. Subsequently we discuss the various elicitation techniques to measure decision-makers' utility functions. That review indicates that one is able to measure the global utility function in a reliable and valid way. Particularly the measures based on experiments and rooted in expected utility framework seem to perform well. Furthermore, we develop various research propositions that deal with the factors that influence SMEs strategic decision whether or not to switch to sustainable production systems. We propose to investigate the global shape of the utility function of SMEs as it drives strategic decisions, and the factors that influence these decisions.

Keywords: Agribusiness (search for similar items in EconPapers)
Pages: 31
Date: 2006
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/21354/files/sp06ka06.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea06:21354

DOI: 10.22004/ag.econ.21354

Access Statistics for this paper

More papers in 2006 Annual meeting, July 23-26, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().