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U.S. Consumers’ Preference and Willingness to Pay for Country-of-Origin-Labeled Beef Steak and Food Safety Enhancements

Kar Ho Lim (), Leigh Maynard, Wuyang Hu and Ellen Goddard

No 103385, 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania from Agricultural and Applied Economics Association

Abstract: The mandatory Country of Origin Labeling (COOL) troubles beef exporters to the U.S. This study evaluates the extent that U.S. consumers are receptive to imported steak and their perception of food safety level of beef from various countries. In addition, using conjoint analysis, willingness to pay for strip loin steak from Australia, Canada and the United States is estimated along with several increasingly important food safeties and quality attributes in beef. We find that on average U.S. consumers are willing to pay significantly less for imported steaks.

Keywords: Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; International Relations/Trade; Livestock Production/Industries (search for similar items in EconPapers)
Pages: 28
Date: 2011
New Economics Papers: this item is included in nep-agr
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Citations: View citations in EconPapers (7) Track citations by RSS feed

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https://ageconsearch.umn.edu/record/103385/files/AAEA%20COOL%20MEL%20khlim.pdf (application/pdf)

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Journal Article: U.S. Consumers’ Preference and Willingness to Pay for Country-of-Origin-Labeled Beef Steak and Food Safety Enhancements (2013) Downloads
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea11:103385

DOI: 10.22004/ag.econ.103385

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