Effect of Advocacy Information on Consumer Preferences for Cage Free Eggs: A Neuroeconomic Analysis

Brandon McFadden, Jayson Lusk, John Crespi, J. Bradley C. Cherry, Laura E. Martin and Amanda S. Bruce

No 124048, 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington from Agricultural and Applied Economics Association

Abstract: Understanding how consumers respond to information about animal production systems is important both for animal activist groups and for agricultural producers alike. This is particularly true as information conveyed over platforms such as YouTube both decrease the cost of communication and increase the speed at which interested parties can communicate with the public. The emerging field of neuroeconomics, which integrates the findings of economics, psychology, and neuroscience, can provide unique insights into consumer responses. The purpose of this research is to enhance understanding of consumers’ perceptions of farm animal welfare by capitalizing on recent developments in economics and neuroscience.

Keywords: Institutional and Behavioral Economics; Marketing (search for similar items in EconPapers)
Pages: 21
Date: 2012-05-29
New Economics Papers: this item is included in nep-neu
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea12:124048

DOI: 10.22004/ag.econ.124048

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