Inducing Hypothetical Bias Mitigation with Ten Commandments

Kar Ho Lim (), Carola Grebitus (), Wuyang Hu and Rodolfo Nayga

No 205648, 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California from Agricultural and Applied Economics Association

Abstract: While a number of hypothetical bias mitigation methods have been proposed, the problem remains as the literature continues to debate the effectiveness and practicality of the mitigation methods (Loomis, 2011). We propose an easy to implement methods to mitigate hypothetical bias in choice experiments. The method involve asking respondents to recall the Ten Commandments prior to willingness to pay elicitation. Our result shows that the proposed method exhibit sign of hypothetical bias mitigation.

Keywords: Agribusiness; Agricultural and Food Policy; Institutional and Behavioral Economics; Marketing (search for similar items in EconPapers)
Pages: 18
Date: 2015
New Economics Papers: this item is included in nep-cbe, nep-dcm and nep-ecm
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea15:205648

DOI: 10.22004/ag.econ.205648

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