MODELING COUPON VALUES FOR READY-TO-EAT BREAKFAST CEREALS

Gregory K. Price, John Connor () and Joan Fulton

No 21553, 1999 Annual meeting, August 8-11, Nashville, TN from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: A theoretical framework is developed to highlight the significant determinants of coupon values. A fixed effects panel data model is fitted with data from the breakfast cereal industry. The explanatory variables include own retail price, brand loyalty, brand market share, rival coupon redemptions, and firm and product type indicators.

Keywords: Consumer/Household Economics; Research Methods/Statistical Methods (search for similar items in EconPapers)
Pages: 14
Date: 1999
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Citations: View citations in EconPapers (3)

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Related works:
Journal Article: Modeling coupon values for ready-to-eat breakfast cereals (2003)
Working Paper: Modeling Coupon Values for Ready-To-Eat Breakfast Cereals (2001)
Working Paper: Modeling Coupon Values for Ready-To-Eat Breakfast Cereals (2001)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea99:21553

DOI: 10.22004/ag.econ.21553

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