Modeling Coupon Values for Ready-To-Eat Breakfast Cereals

Gregory K. Price, John Connor () and Joan R. Fulton

No 54, Food Marketing Policy Center Research Reports from University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy

Abstract: A theoretical framework is developed to highlight the significant determinants of coupon values. A fixed effects panel data model is fitted with data from the breakfast cereal industry. The explanatory variables include own retail price, brand loyalty, brand market share, rival coupon redemptions, and firm and product type indicators.

Keywords: coupons; ready-to-eat breakfast cereals; panel data model (search for similar items in EconPapers)
Date: 2001
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Citations: View citations in EconPapers (2)

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Related works:
Journal Article: Modeling coupon values for ready-to-eat breakfast cereals (2003)
Working Paper: Modeling Coupon Values for Ready-To-Eat Breakfast Cereals (2001)
Working Paper: MODELING COUPON VALUES FOR READY-TO-EAT BREAKFAST CEREALS (1999)
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Persistent link: https://EconPapers.repec.org/RePEc:zwi:fpcrep:054

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