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Can local be the new organic? Food choice motives and willingness to pay

Jutta Roosen, Barbara Kottl and Johanna Hasselbach

No 123512, 2012 AAEA/EAAE Food Environment Symposium from Agricultural and Applied Economics Association

Abstract: Due to growth and changing distribution channels for organic food in Germany, there is some concern that organic food will lose against local food in the competition for conscious consumers. In this paper we will present the results of a survey in Bavaria searching for consumer motives and label recognition. A choice experiment using different prices, brands and labels is conducted for bread, beer and milk. Results show the importance of local production to the surveyed consumers, similarly for conventional as for organic products.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Pages: 12
Date: 2012
New Economics Papers: this item is included in nep-agr and nep-mkt
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaeafe:123512

DOI: 10.22004/ag.econ.123512

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