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Factors influencing the decision of small-scale farmers on marketing channel choice: a Hungarian case study

Zsófia Benedek, Imre Fertő (), Lajos Baráth and Jozsef Toth ()

No 182747, 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia from European Association of Agricultural Economists

Abstract: The local food movement is rapidly evolving in Hungary. Three market types can be identified: traditional, farmers’ and organic markets. Results show that farmer- and farmspecific characteristics as well as attitudes greatly and variously influence the decision of small-scale farmers on finding the proper market type. A relatively young, educated and innovative farmer group is interested mostly in selling at farmers’ markets. The outcomes are important in the light of the coming EU funding schemes as small-scale farmers using different marketing channels may require targeted supporting frameworks and solutions.

Keywords: Farm; Management (search for similar items in EconPapers)
Pages: 12
Date: 2014-08
New Economics Papers: this item is included in nep-agr, nep-mkt and nep-tra
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae14:182747

DOI: 10.22004/ag.econ.182747

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