The impact of emotional intelligence of consumers when purchasing products with nutritional claims

Belinda Lopéz-Galán, Tiziana De-Magistris and Vincenzina Caputo

No 261263, 2017 International Congress, August 28-September 1, 2017, Parma, Italy from European Association of Agricultural Economists

Abstract: Our study assesses the influence of Emotional Intelligence of purchase decision of food with nutritional claims. We used the CEIS scale to evaluate emotional abilities and we included a latent class model to assess its influenced on the purchase decision of potato chips. We found that in part of the sample purchase decision of food was influenced by their emotional intelligence ability. Our study expands the relationship of EI and food choices of consumers and shows how this relationship is heterogeneous across consumers.

Keywords: Consumer/Household Economics; Demand and Price Analysis (search for similar items in EconPapers)
Pages: 12
Date: 2017-08-28
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Journal Article: The impact of emotional intelligence of consumers when purchasing products with nutritional claims (2017)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae17:261263

DOI: 10.22004/ag.econ.261263

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