The impact of emotional intelligence of consumers when purchasing products with nutritional claims

Belinda L?pez-Gal?n, Tiziana de-Magistris and Vincenzina Caputo

Economia agro-alimentare, 2017, vol. 19, issue 2, 275-288

Abstract: Our study assesses the influence of Emotional Intelligence of purchase decision of food with nutritional claims. We used the Consumer Emotional Intelligence Scale (ceis) to evaluate emotional abilities and we included a latent class model to assess its influenced on the purchase decision of potato chips. We found that in part of the sample purchase decision regarding food was influenced by their emotional intelligence ability. Our study expands on the relationship of EI and the food choices of consumers and shows how this relationship is heterogeneous across consumers.

JEL-codes: C38 D12 I12 I18 (search for similar items in EconPapers)
Date: 2017
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