Health Benefits and Uncertainty: An Experimental Analysis of the Effects of Risk Presentation on Auction Bids for a Healthful Product

W. Shaw, Rodolfo Nayga and Andres Silva

No 23961, Discussion Papers from Texas A&M University, Department of Agricultural Economics

Abstract: Experimental subjects receive a different presentation of a food product's potential health risk reductions if people habitually eat it, and then asked to bid for the product. Results suggest that the bids vary across the groups that receive differing risk information.

Keywords: Risk; and; Uncertainty (search for similar items in EconPapers)
Pages: 8
Date: 2005
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Citations: View citations in EconPapers (1)

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Related works:
Journal Article: Health benefits and uncertainty: an experimental analysis of the effects of risk presentation on auction bids for a healthful product (2006)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:tamudp:23961

DOI: 10.22004/ag.econ.23961

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