Health benefits and uncertainty: an experimental analysis of the effects of risk presentation on auction bids for a healthful product

W. Shaw, Andres Silva () and Rodolfo Nayga
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Andres Silva: Texas A&M University

Economics Bulletin, 2006, vol. 4, issue 20, 1-8

Abstract: Experimental subjects receive a different presentation of a food product's potential health risk reductions if eaten regularly. They are then asked to bid for the product. Results suggest that the bids vary across the groups that receive differing risk information.

JEL-codes: D8 I1 (search for similar items in EconPapers)
Date: 2006-06-03
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Citations: View citations in EconPapers (5)

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Related works:
Working Paper: Health Benefits and Uncertainty: An Experimental Analysis of the Effects of Risk Presentation on Auction Bids for a Healthful Product (2005)
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