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Charitable Giving and Nonbinding Contribution-Level Suggestions - Evidence from a Field Experiment

Maja Adena (), Steffen Huck () and Imran Rasul ()

No 4654, CESifo Working Paper Series from CESifo

Abstract: When asking for donations, charitable organizations often use suggestions concerning the amount of potential contributions. In our randomized field experiment, opera visitors received solicitation letters asking to support a social youth project organized by the opera house. The three different treatments were: no suggestion and suggestions of €100 and €200, respectively. The findings are that suggestions substantially influence the distribution of donations received. The mean amounts given increase significantly. The increase is stronger in the €200 treatment. On the other hand, the participation rate decreases if a suggestion is made. Overall, the returns from the campaign increase non-significantly.

JEL-codes: C93 D12 D64 (search for similar items in EconPapers)
Date: 2014
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Related works:
Journal Article: Charitable Giving and Nonbinding Contribution-Level Suggestions - Evidence from a Field Experiment (2014) Downloads
Working Paper: Charitable Giving and Nonbinding Contribution-level Suggestions: Evidence from a Field Experiment (2014) Downloads
Working Paper: Charitable giving and nonbinding contribution-level suggestions: Evidence from a field experiment (2013) Downloads
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