Charitable Giving and Nonbinding Contribution-Level Suggestions - Evidence from a Field Experiment
Maja Adena (),
Steffen Huck () and
Imran Rasul ()
No 4654, CESifo Working Paper Series from CESifo
When asking for donations, charitable organizations often use suggestions concerning the amount of potential contributions. In our randomized field experiment, opera visitors received solicitation letters asking to support a social youth project organized by the opera house. The three different treatments were: no suggestion and suggestions of €100 and €200, respectively. The findings are that suggestions substantially influence the distribution of donations received. The mean amounts given increase significantly. The increase is stronger in the €200 treatment. On the other hand, the participation rate decreases if a suggestion is made. Overall, the returns from the campaign increase non-significantly.
JEL-codes: C93 D12 D64 (search for similar items in EconPapers)
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Journal Article: Charitable Giving and Nonbinding Contribution-Level Suggestions - Evidence from a Field Experiment (2014)
Working Paper: Charitable Giving and Nonbinding Contribution-level Suggestions: Evidence from a Field Experiment (2014)
Working Paper: Charitable giving and nonbinding contribution-level suggestions: Evidence from a field experiment (2013)
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Persistent link: https://EconPapers.repec.org/RePEc:ces:ceswps:_4654
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