How Community Managers Affect Online Idea Crowdsourcing Activities

Lars Hornuf and Sabrina Jeworrek

No 7153, CESifo Working Paper Series from CESifo

Abstract: In this study, we investigate whether and to what extent community managers in online collaborative communities can stimulate community activities through their engagement. Using a novel data set of 22 large online idea crowdsourcing campaigns, we find that moderate but steady manager activities are adequate to enhance community participation. Moreover, we show that appreciation, motivation, and intellectual stimulation by managers are positively associated with community participation but that the effectiveness of these communication strategies depends on the form of participation community managers want to encourage. Finally, the data reveal that community manager activities requiring more effort, such as media file uploads (vs. simple written comments), have a stronger effect on community participation.

Keywords: crowdsourcing; crowdsourced innovation; ideation; managerial attention (search for similar items in EconPapers)
JEL-codes: J21 J22 L86 M21 M54 O31 (search for similar items in EconPapers)
Date: 2018
New Economics Papers: this item is included in nep-ict, nep-ino, nep-lma, nep-pay and nep-ure
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Persistent link: https://EconPapers.repec.org/RePEc:ces:ceswps:_7153

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