A Note on Moral Licensing and Foot-In-The-Door Effect

Alistair Ulph, Luca Panzone and Denis Hilton

No 7857, CESifo Working Paper Series from CESifo

Abstract: Literature in economics and psychology on moral behaviour explores the contexts in which people act in ways that are consistent or inconsistent with their past actions. Such inconsistencies appear to violate economists' assumption of rational consumer behaviour. In this note we show that a simple model of rational (utility-maximising) consumer behaviour, in both static and dynamic forms, can explain both consistent and inconsistent behaviour.

Keywords: behavioural consistency; moral self-regulation; moral licensing; consumer behavior; sustainable consumption (search for similar items in EconPapers)
JEL-codes: D11 H41 M31 Q56 Q58 (search for similar items in EconPapers)
Date: 2019
New Economics Papers: this item is included in nep-exp and nep-upt
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Persistent link: https://EconPapers.repec.org/RePEc:ces:ceswps:_7857

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