The Gender Gap in Preferences: Evidence from 45,397 Facebook Interests

Klaus Desmet, Angel Cuevas Rumin, Ruben Cuevas Rumin and Ortuño-Ortin, Ignacio

No 16740, CEPR Discussion Papers from C.E.P.R. Discussion Papers

Abstract: This paper uses information on the frequency of 45,397 Facebook interests to study how the difference in preferences between men and women changes with a country's degree of gender equality. For preference dimensions that are systematically biased toward the same gender across the globe, differences between men and women are larger in more gender-equal countries. In contrast, for preference dimensions with a gender bias that varies across countries, the opposite holds. This finding takes an important step toward reconciling evolutionary psychology and social role theory as they relate to gender.

Keywords: Gender gap; Preferences; Gender equality; Evolutionary psychology; Social role theory; Gender-related preferences; Non-gender-related preferences; Facebook interests; Cross-country differences (search for similar items in EconPapers)
JEL-codes: D01 D10 D90 D91 J16 O57 Z1 (search for similar items in EconPapers)
Date: 2021-11
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Working Paper: The Gender Gap in Preferences: Evidence from 45,397 Facebook Interests (2021)
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