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Interaction Between Food Attributes in Markets: The Case of Environmental Labeling

Gilles Grolleau () and Julie Caswell ()

No 2005-5, Working Papers from University of Massachusetts Amherst, Department of Resource Economics

Abstract: Some consumers derive utility from using products produced with specific processes, such as environmentally friendly practices. Means of verifying these credence attributes, such as certification, are necessary for the market to function effectively. A substitute or complementary solution may exist when consumers perceive a relationship between a process attribute and other verifiable product attributes. We present a model where the level of search and experience attributes influences the likelihood of production of eco-friendly products. Our results suggest that the market success of ecofriendly food products requires a mix of environmental and other verifiable attributes that together signal credibility.

Keywords: environmental labeling; food attributes; food marketing; quality perception (search for similar items in EconPapers)
JEL-codes: L15 Q13 Q18 (search for similar items in EconPapers)
Pages: 30 pages
Date: 2005-04
New Economics Papers: this item is included in nep-agr, nep-env and nep-mkt
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Related works:
Journal Article: Interaction Between Food Attributes in Markets: The Case of Environmental Labeling (2006) Downloads
Working Paper: Interaction Between Food Attributes in Markets: The Case of Environmental Labeling (2005) Downloads
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