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Active decisions and pro-social behavior: A field experiment on blood donation

Lorenz Goette (), Alois Stutzer () and Michael Zehnder

Natural Field Experiments from The Field Experiments Website

Abstract: In this paper, we propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. We hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blood donation. We find that this "active-decision" intervention substantially increases the stated willingness to donate blood, as well as the actual donation behavior of people who have not fully formed preferences beforehand.

Date: 2006
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Related works:
Journal Article: Active Decisions and Prosocial Behaviour: a Field Experiment on Blood Donation (2011) Downloads
Working Paper: Active decisions and pro-social behavior: a field experiment on blood donation (2006) Downloads
Working Paper: Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation (2006) Downloads
Working Paper: Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation (2006) Downloads
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Persistent link: https://EconPapers.repec.org/RePEc:feb:natura:00335

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