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Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment

C. Michaud, D. Llerena and Iragaël Joly ()

Working Papers from Grenoble Applied Economics Laboratory (GAEL)

Abstract: This paper investigates consumers’ willingness to pay (WTP) a price premium for two environmental attributes of a non-food agricultural product. We study individual preferences for roses associated with an eco-label and a carbon footprint using an economic experiment combining discrete choice questions and real economic incentives involving real purchases of roses against cash. The data are analyzed with a mixed logit model and reveal significant premiums for both environmental attributes of the product.

Keywords: WILLINGNESS TO PAY; ENVIRONMENTAL ATTRIBUTES; NON-FOOD PRODUCT; REAL CHOICE EXPERIMENT; MIXED LOGIT (search for similar items in EconPapers)
JEL-codes: D12 C91 C25 Q10 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-agr, nep-dcm and nep-env
Date: 2012
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Journal Article: Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment (2013) Downloads
Working Paper: Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment (2013)
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