Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment

Céline Michaud, Daniel Llerena () and Iragaël Joly
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Céline Michaud: GAEL - Laboratoire d'Economie Appliquée = Grenoble Applied Economics Laboratory - UPMF - Université Pierre Mendès France - Grenoble 2 - INRA - Institut National de la Recherche Agronomique
Daniel Llerena: GAEL - Laboratoire d'Economie Appliquée = Grenoble Applied Economics Laboratory - UPMF - Université Pierre Mendès France - Grenoble 2 - INRA - Institut National de la Recherche Agronomique

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Abstract: This paper investigates consumers'willingness to pay a price premium for two environmental attributes of a non-food agricultural product. We study individual preferences for roses associated with an eco-label and a carbon footprint, using an economic experiment combining discrete choice questions and real economic incentives involving real purchases of roses against cash. The data are analysed with a mixed logit model and reveal significant premiums for both environmental attributes of the product.

Date: 2013-02-25
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Citations: View citations in EconPapers (41)

Published in European Review of Agricultural Economics, 2013, 40 (2), pp.313 - 329. ⟨10.1093/erae/jbs025⟩

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Related works:
Journal Article: Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment (2013)
Working Paper: Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment (2012)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01809070

DOI: 10.1093/erae/jbs025

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