Taking up the challenge of corporate branding: an integrative framework
Kenneth De Roeck,
François Maon () and
C. Lejeune
Post-Print from HAL
Date: 2013
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Published in European Management Review, 2013, 10 (3), pp.137-151. ⟨10.1111/emre.12010⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00848038
DOI: 10.1111/emre.12010
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