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Taking up the challenge of corporate branding: an integrative framework

Kenneth De Roeck, François Maon () and C. Lejeune

Post-Print from HAL

Date: 2013
Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00848038
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Published in European Management Review, Wiley, 2013, 10 (3), pp.137-151. ⟨10.1111/emre.12010⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00848038

DOI: 10.1111/emre.12010

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