Paradoxes of sustainable food and consumer coping strategies

Romina Moruzzi and Lucie Sirieix
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Romina Moruzzi: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Unicatt - Università cattolica del Sacro Cuore [Milano]

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Abstract: This study aims to approach consumers' behaviours towards the paradoxes of sustainable food. A qualitative research was carried out with non engaged individuals in France and Italy and, in a second step, with consumers who have already engaged in the local purchase network. Results show different coping strategies among non engaged French and Italian consumers in compliance with the environmental and cultural conditions; on the contrary engaged participants evocate a supranational culture, as well as the same practices and representations.

Keywords: food consumption; consommation durable; marketing; circuit court; comportement des consommateurs; consommation alimentaire; alimentation durable; italie; france (search for similar items in EconPapers)
Date: 2014-06-03
Note: View the original document on HAL open archive server: https://hal.science/hal-01594077v1
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Published in 43. EMAC Annual Conference, European Marketing Academy (EMAC). BEL., Jun 2014, Valence, Spain. 9 p

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Working Paper: Paradoxes of sustainable food and consumer coping strategies (2014)
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