Paradoxes of sustainable food and consumer coping strategies

R. Moruzzi and Lucie Sirieix

Working Papers MoISA from INRA, UMR Moïsa

Abstract: This study aims to approach consumers’ behaviours towards the paradoxes of sustainable food. A qualitative research was carried out with non engaged individuals in France and Italy and, in a second step, with consumers who have already engaged in the local purchase network. Results show different coping strategies among non engaged French and Italian consumers in compliance with the environmental and cultural conditions; on the contrary engaged participants evocate a supranational culture, as well as the same practices and representations. ....French Abstract : Cette étude s’intéresse aux comportements des consommateurs face aux paradoxes de l’Alimentation durable. Une recherche qualitative a été menée auprès d’individus non engagés en France et en Italie puis, auprès de consommateurs engagés dans les circuits courts. Les résultats mettent en évidence des stratégies de coping différentes en France et en Italie pour les individus non engagés ; en revanche, les participants engagés évoquent une culture supranationale avec des représentations et des pratiques similaires.

Keywords: SUSTAINABLE FOOD; SUSTAINABLE CONSUMPTION; PARADOXES; COPING STRATEGIES; CULTURE; ALIMENTATION DURABLE; CONSOMMATION DURABLE; STRATEGIES DE COPING (search for similar items in EconPapers)
JEL-codes: D18 M31 (search for similar items in EconPapers)
Date: 2014
New Economics Papers: this item is included in nep-agr, nep-env and nep-mkt
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Working Paper: Paradoxes of sustainable food and consumer coping strategies (2014)
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