From sustainable consumption to sustainable practices

Maud Daniel () and Lucie Sirieix
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Maud Daniel: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Abstract: This study examines the sustainable practices adopted by private individuals. Ten households observation, twenty-two face to-face interviews and three hundreds questionnaires highlight a number of daily practices combining sustainability-oriented and individualistic motivations. Three spheres of sustainable practices (purchases, habits and share/transmission) three patterns (occasional adoption, integration and compensation) and different consumer clusters appear. Recommendations for sustainable marketing are provided.

Keywords: food consumption; consommation durable; marketing; comportement des consommateurs; consommation alimentaire; théorie des choix (search for similar items in EconPapers)
Date: 2014-06-03
Note: View the original document on HAL open archive server: https://hal.science/hal-01595623v1
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Published in 43. EMAC Annual Conference, European Marketing Academy (EMAC). BEL., Jun 2014, Valence, Spain. 14 p

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Working Paper: From sustainable consumption to sustainable practices (2014)
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