From sustainable consumption to sustainable practices

M. Daniel and Lucie Sirieix

Working Papers MoISA from INRA, UMR Moïsa

Abstract: This study examines the sustainable practices adopted by private individuals. Ten households observation, twenty-two face to-face interviews and three hundreds questionnaires highlight a number of daily practices combining sustainability-oriented and individualistic motivations. Three spheres of sustainable practices (purchases, habits and share/transmission) three patterns (occasional adoption, integration and compensation) and different consumer clusters appear. Recommendations for sustainable marketing are provided. ....French Abstract : Cet article étudie les pratiques durables adoptées quotidiennement par les individus. L'observation de 10 ménages, 22 interviews en face-à-face et 300 questionnaires permettent de comprendre la diversité des pratiques durables des individus oscillant entre motivations tournées vers le développement durable et tournées vers des intérêts plus personnels. Trois sphères de pratiques durables (achats, usages et transmission), trois régimes de pratiques (adoption ponctuelle, intégration et compensation) ainsi que différentes classes d'individus identifiées selon leurs pratiques motivées apparaissent. Cet article se termine par des recommandations pour le marketing durable.

Keywords: SUSTAINABLE PRACTICES; SUSTAINABLE CONSUMPTION; PRACTICE THEORY; PRATIQUES DURABLES; CONSOMMATION DURABLE; THEORIE DES PRATIQUES (search for similar items in EconPapers)
JEL-codes: D1 M31 Q01 (search for similar items in EconPapers)
Date: 2014
New Economics Papers: this item is included in nep-ene, nep-env, nep-mkt and nep-pke
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Working Paper: From sustainable consumption to sustainable practices (2014)
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