Nutritional and economic impact of five alternative front-of-pack nutritional labels: experimental evidence

Paolo Crosetto, Anne Lacroix, Laurent Muller () and Bernard Ruffieux
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Laurent Muller: GAEL - Laboratoire d'Economie Appliquée de Grenoble - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], INRA - Institut National de la Recherche Agronomique
Bernard Ruffieux: GAEL - Laboratoire d'Economie Appliquée de Grenoble - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], Grenoble INP ENSGI - École nationale supérieure de génie industriel - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Abstract: An incentivised laboratory framed field experiment with 691 subjects examined the impact of five front-of-pack labels (Multiple Traffic Lights; Reference Intakes; HealthStarRating; NutriScore and Système d'Etiquetage Nutritionnel Simplifié) on food shopping within a catalogue of 290 products. Using difference-in-difference, we estimate the between-label variability of within-subject changes in the shopping's Food and Standards Agency aggregated nutritional score. All labels improve the nutritional quality (−1.56 FSA points on average). NutriScore is the most effective (−2.65), followed by HealthStarRating (−1.86). Behaviourally, subjects react mostly to the extreme values of the labels and not to intermediate values. Nutritional gains are not correlated with higher expenditure.

Date: 2019-08-21
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Published in European Review of Agricultural Economics, 2019, Advance Article (August), pp.1-34. ⟨10.1093/erae/jbz037⟩

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Journal Article: Nutritional and economic impact of five alternative front-of-pack nutritional labels: experimental evidence (2020)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02269574

DOI: 10.1093/erae/jbz037

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