Nutritional and economic impact of five alternative front-of-pack nutritional labels: experimental evidence

Prospective association between a dietary quality index based on a nutrient profiling system and cardiovascular disease risk

Paolo Crosetto, Anne Lacroix, Laurent Muller and Bernard Ruffieux

European Review of Agricultural Economics, 2020, vol. 47, issue 2, 785-818

Abstract: An incentivised laboratory framed field experiment with 691 subjects examined the impact of five front-of-pack labels (Multiple Traffic Lights; Reference Intakes; HealthStarRating; NutriScore and Système d’Etiquetage Nutritionnel Simplifié) on food shopping within a catalogue of 290 products. Using difference-in-difference, we estimate the between-label variability of within-subject changes in the shopping’s Food and Standards Agency aggregated nutritional score. All labels improve the nutritional quality (−1.56 FSA points on average). NutriScore is the most effective (−2.65), followed by HealthStarRating (−1.86). Behaviourally, subjects react mostly to the extreme values of the labels and not to intermediate values. Nutritional gains are not correlated with higher expenditure.

Keywords: nutritional labels; laboratory experiment; front of pack (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://hdl.handle.net/10.1093/erae/jbz037 (application/pdf)
Access to full text is restricted to subscribers.

Related works:
Working Paper: Nutritional and economic impact of five alternative front-of-pack nutritional labels: experimental evidence (2019)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:erevae:v:47:y:2020:i:2:p:785-818.

Ordering information: This journal article can be ordered from
https://academic.oup.com/journals

Access Statistics for this article

European Review of Agricultural Economics is currently edited by Timothy Richards, Salvatore Di Falco, Céline Nauges and Vincenzina Caputo

More articles in European Review of Agricultural Economics from Oxford University Press and the European Agricultural and Applied Economics Publications Foundation Oxford University Press, Great Clarendon Street, Oxford OX2 6DP, UK. Contact information at EDIRC.
Bibliographic data for series maintained by Oxford University Press ().