Le concept de pardon en marketing

Dominique Crié and Olivier Morrisson ()
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Olivier Morrisson: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Date: 2018
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Published in 34ème Congrès International de l’Association Française de Marketing, May 2018, Strasbourg, France. 2018

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Working Paper: Le concept de pardon en marketing (2018)
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