Willingness to pay for pesticide reduction in the EU: nothing but organic?

Pascale Bazoche, Pierre Combris, Eric Giraud-Heraud, Alexandra Seabra Pinto, Franck Bunte and Efthimia Tsakiridou
Additional contact information
Pierre Combris: ALISS - Alimentation et sciences sociales - INRA - Institut National de la Recherche Agronomique
Eric Giraud-Heraud: ALISS - Alimentation et sciences sociales - INRA - Institut National de la Recherche Agronomique
Alexandra Seabra Pinto: INIAV - Instituto Nacional de Investigação Agrária e Veterinária = National Institute for Agrarian and Veterinary Research [Oeiras, Portugal]
Franck Bunte: WUR - Wageningen University and Research [Wageningen]
Efthimia Tsakiridou: Aristotle University of Thessaloniki

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Abstract: Using experimental auctions carried out on apples in different European countries, this paper contributes to the assessment of consumer willingness to pay for the reduction of pesticides. We study several systems of good agricultural practices, possibly signalled to consumers, ranging from Integrated Pest Management certifications to organic production methods. The results show a relatively homogeneous behaviour of European consumers and reveal that improving the information on pesticide reduction may have unintended consequences. Results also suggest that taste characteristics and reference to a Protected Denomination of Origin should not be overlooked.

Keywords: pesticide use reduction; organic production; integrated pest management; wilingness to pay; experimental auction (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (37)

Published in European Review of Agricultural Economics, 2014, 41 (1), pp.87-109. ⟨10.1093/erae/jbt011⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02633566

DOI: 10.1093/erae/jbt011

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