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Investing in a website: a top dog or a resource-based strategy for firms?

Ludivine Martin () and Thierry Pénard ()

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Keywords: Internet strategy; e-commerce; entry barriers; resource-based theory (search for similar items in EconPapers)
Date: 2005
Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00010276
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Published in Communication & Strategies, IDATE, 2005, pp.77-98

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Working Paper: Investing in a website: a top dog or a resource-based strategy for firms ? (2006)
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