Investing in a website: a top dog or a resource-based strategy for firms?

Ludivine Martin and Thierry Pénard

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Keywords: Internet strategy; e-commerce; entry barriers; resource-based theory (search for similar items in EconPapers)
Date: 2005
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Published in Communication & Strategies, 2005, 59, pp.77-98

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Working Paper: Investing in a website: a top dog or a resource-based strategy for firms ? (2006)
Working Paper: Investing in a Website: A Top Dog or a Resource-Based Strategy for Firms? (2005)
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