Reputation and Pricing on the e-Market: Evidence from a Major French Platform

Grégory Jolivet, Bruno Jullien () and Fabien Postel-Vinay
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Grégory Jolivet: CES - Centre d'économie de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne - CNRS - Centre National de la Recherche Scientifique
Bruno Jullien: TSE-R - Toulouse School of Economics - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - INRA - Institut National de la Recherche Agronomique - EHESS - École des hautes études en sciences sociales - CNRS - Centre National de la Recherche Scientifique, TSE-R - Toulouse School of Economics - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - EHESS - École des hautes études en sciences sociales - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement

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Abstract: We use an exhaustive data set from one of France's largest e-commerce platforms, PriceMinister.com, to estimate a statistical causal effect of a seller's reputation (and size) on transaction prices for a large range of product categories (books, CDs, video games or DVDs), product conditions (used or new) and seller types (individual or professional sellers). We go beyond the results currently available by tackling the issue of seller unobserved heterogeneity and the dynamics of reputation (and size) in price equations. Our results show large-scale empirical evidence of a significant, positive and strong effect of seller reputation on prices.

Keywords: e-Market; e-Commerce platform; Reputation; Price (search for similar items in EconPapers)
Date: 2014-05-01
Note: View the original document on HAL open archive server: https://sciencespo.hal.science/hal-03460312v1
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Working Paper: Reputation and Pricing on the e-Market: Evidence from a Major French Platform (2014)
Working Paper: Reputation and Pricing on the e-Market: Evidence from a Major French Platform (2014)
Working Paper: Reputation and Pricing on the e-Market: Evidence from a Major French Platform (2014)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:spmain:hal-03460312

DOI: 10.1016/j.ijindorg.2016.01.003

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