Selective Recognition: How to Recognize Donors to Increase Charitable Giving
Anya Samek and
Roman Sheremeta
MPRA Paper from University Library of Munich, Germany
Abstract:
Recognizing donors by revealing their identities is important for increasing charitable giving. Using a framed field experiment, we show that all forms of recognition that we examine increase donations relative to the baseline treatment, and recognizing only the highest or only the lowest donors has the strongest and significant effect. We argue that selective recognition creates tournament-like incentives. Recognizing the highest donors activates the desire to seek a ‘positive prize’ of prestige, while recognizing the lowest donors activates the desire to avoid a ‘negative prize’ of shame. We discuss how selective recognition can be used by charities to increase donations.
Keywords: charity donations; recognition; information; experiments (search for similar items in EconPapers)
JEL-codes: C93 D64 (search for similar items in EconPapers)
Date: 2015-11-24
New Economics Papers: this item is included in nep-exp
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)
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https://mpra.ub.uni-muenchen.de/74858/9/MPRA_paper_74858.pdf original version (application/pdf)
Related works:
Journal Article: Selective Recognition: How to Recognize Donors to Increase Charitable Giving (2017) 
Working Paper: Selective Recognition: How to Recognize Donors to Increase Charitable Giving (2015) 
Working Paper: Selective Recognition: How to Recognize Donors to Increase Charitable Giving (2015) 
Working Paper: Selective Recognition: How to Recognize Donors to Increase Charitable Giving (2015) 
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:74858
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