EconPapers    
Economics at your fingertips  
 

Selective Recognition: How to Recognize Donors to Increase Charitable Giving

Anya Samek and Roman Sheremeta

Natural Field Experiments from The Field Experiments Website

Abstract: Recognizing donors by revealing their identities is important for increasing charitable giving. We conducted a field experiment to examine how different recognition methods impact giving, and found that all forms of recognition that we examined had a positive impact on increasing donations, whereby recognizing only highest donors (positive recognition) and recognizing only lowest donors (negative recognition) had the most pronounced effect. We argue that selective recognition (both positive and negative) creates tournament-like incentives. Recognizing the highest donors activates the desire to seek a positive prize of prestige, thus increasing the proportion of donors who contribute large amounts. Recognizing the lowest donors activates the desire to avoid a negative prize of shame, thus decreasing the proportion of donors who do not contribute or contribute very little. Therefore, selective recognition is an effective tool that can be used in the field by charities to increase donations.

Date: 2015
New Economics Papers: this item is included in nep-exp
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://s3.amazonaws.com/fieldexperiments-papers2/papers/00431.pdf

Related works:
Journal Article: Selective Recognition: How to Recognize Donors to Increase Charitable Giving (2017) Downloads
Working Paper: Selective Recognition: How to Recognize Donors to Increase Charitable Giving (2015) Downloads
Working Paper: Selective Recognition: How to Recognize Donors to Increase Charitable Giving (2015) Downloads
Working Paper: Selective Recognition: How to Recognize Donors to Increase Charitable Giving (2015) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:feb:natura:00431

Access Statistics for this paper

More papers in Natural Field Experiments from The Field Experiments Website
Bibliographic data for series maintained by Francesca Pagnotta ().

 
Page updated 2025-03-30
Handle: RePEc:feb:natura:00431