Loss leader or low margin leader? Advertising and the degree of product differentiation

Witness Simbanegavi

No 105, ERSA Working Paper Series from Economic Research Southern Africa

JEL-codes: L13 L15 M37 (search for similar items in EconPapers)
Date: 2008-01-01
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Persistent link: https://EconPapers.repec.org/RePEc:rza:ersawp:105

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