Consumer Choice of Modularized Products: A Conjoint Choice Experiment Approach

Benedict Dellaert, A.W.J. Borgers, J. Louviere and H.J.P. Timmermans

No 1998-30, Discussion Paper from Tilburg University, Center for Economic Research

Keywords: Marketing; Consumer choice models; Conjoint experiments; Heteroscedastic logit; Mass-customization (search for similar items in EconPapers)
Date: 1998
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Working Paper: Consumer Choice of Modularized Products: A Conjoint Choice Experiment Approach (1998)
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