Les dimensions perçues de l'image de la région d'origine. Cas de l'huile d'olive

Sihem Dekhili and F. D'Hauteville

Working Papers MoISA from INRA, UMR Moïsa

Abstract: This paper explores those dimensions of the image of a "country" and "region" of origin influencing consumers preferences. In order to take in account cultural differences, we conducted interviews with consumers and experts from two countries, France and Tunisia. Our results suggest that the geographical origin acts as an important cue of perceived quality. It appears that the two concepts "region " and " country " are not alternate but complementary. We note that the variety of olives is a specific dimension of the image of an olive oil. ...French Abstract : Nous proposons de déterminer les dimensions des images " pays " et " région " d'origine susceptibles d'influencer le choix des consommateurs. Pour tenir compte des différences liées à la culture, nous avons réalisé des enquêtes auprès des consommateurs et d'experts, dans deux pays: la France et la Tunisie. Les résultats montrent que l'origine géographique constitue un signal déterminant de la qualité perçue. Il apparaît que les deux notions " région " et " pays " ne sont pas alternatives mais complémentaires. Nous constatons que la variété d'olives est une dimension d'image spécifique de l'huile d'olive.

Keywords: OLIVE OIL; PERCEIVED QUALITY; COUNTRY OF ORIGIN; REGION OF ORIGINE; IMAGE (search for similar items in EconPapers)
JEL-codes: D11 D12 F13 L66 M30 (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (2)

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