How to start a grassroots movement

David Ehrlich and Nora Szech

No 157, Working Paper Series in Economics from Karlsruhe Institute of Technology (KIT), Department of Economics and Management

Abstract: We study the influence of social messages that promote a digital public good, a COVID-19 tracing app. We vary whether subjects receive a digital message from another subject, and, if so, at what cost it came. Observed maximum willingness to invest in sending varies, from 1 cent up to 20 euros. Does this affect receivers' sending behavior? Willingness to invest in sending increases when previously receiving the message. Yet, cost signals have no impact. Thus, grassroots movements can be started at virtually no cost. App-support matters normatively as non-supporters are supposed to be punished in triage.

Keywords: Grassroots movements; digital public good; social messages; COVID-19 tracing app; triage (search for similar items in EconPapers)
JEL-codes: D9 H12 I12 I18 (search for similar items in EconPapers)
Date: 2022
New Economics Papers: this item is included in nep-exp
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https://www.econstor.eu/bitstream/10419/265135/1/1817791982.pdf (application/pdf)

Related works:
Working Paper: How To Start a Grassroots Movement (2022)
Working Paper: How to Start a Grassroots Movement (2022)
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:kitwps:157

DOI: 10.5445/IR/1000150881

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