Who cares for social image? Interactions between intrinsic motivation and social image concerns

Jana Friedrichsen and Dirk Engelmann

VfS Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order from Verein für Socialpolitik / German Economic Association

Abstract: We consider the interaction of intrinsic motivation and concerns for social approval in a laboratory experiment. We elicit a proxy for Fairtrade preferences before the experiment. In the experiment, we elicit willingness to pay for conventional and Fairtrade chocolate. Treatments vary whether this can be signalled to other participants. Subjects concerned with social approval should state a higher Fairtrade premium when signalling is possible. We find that this is the case, but interestingly only for participants who are not intrinsically motivated to buy Fairtrade. This has important implications both for crowding out of intrinsic motivation through incentives and for producer choices.

JEL-codes: C91 D03 H41 (search for similar items in EconPapers)
Date: 2013
New Economics Papers: this item is included in nep-cbe, nep-exp and nep-soc
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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Related works:
Working Paper: Who Cares for Social Image? Interactions between Intrinsic Motivation and Social Image Concerns (2013)
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:vfsc13:79746

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