Who Cares for Social Image? Interactions between Intrinsic Motivation and Social Image Concerns

Jana Friedrichsen and Dirk Engelmann

No 4514, CESifo Working Paper Series from CESifo

Abstract: We consider the interaction of intrinsic motivation and concerns for social approval in a laboratory experiment. We elicit a proxy for Fairtrade preferences before the experiment in which we elicit willingness to pay for conventional and Fairtrade chocolate. Treatments vary whether this can be signaled to other participants. Subjects concerned with social approval should state a higher Fairtrade premium when signaling is possible. We find that this is the case, but interestingly only for participants who are not intrinsically motivated to buy Fairtrade. This has important implications both for crowding out of intrinsic motivation through incentives and for producer choices.

Keywords: image concerns; Fairtrade; ethical consumption; crowding out; experiments (search for similar items in EconPapers)
JEL-codes: C91 D03 (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (11)

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Working Paper: Who cares for social image? Interactions between intrinsic motivation and social image concerns (2013)
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Persistent link: https://EconPapers.repec.org/RePEc:ces:ceswps:_4514

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