Online fundraising, self-image, and the long-term impact of ask avoidance
Maja Adena () and
Steffen Huck ()
No SP II 2016-306r, Discussion Papers, Research Unit: Economics of Change from WZB Berlin Social Science Center
We provide the first field evidence for the role of pure self-image, independent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individ-uals engage in self-deception to preserve their self-image. In addition, we provide evidence on stark adverse long-run effects of the fundraising campaign for ticket sales. “Avoiding the ask,” opera customers who faced more insistent online fund-raising buy fewer tickets in the following season. Our results suggest that fund-raising management should not decide in isolation about their campaigns, even if very successful. Rather broader operational concerns have to be considered.
Keywords: online fundraising; quasi-experiment; self-image (search for similar items in EconPapers)
JEL-codes: D64 D03 D12 C93 L31 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-exp, nep-mkt, nep-pay and nep-soc
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Working Paper: Online Fundraising, Self-Image, and the Long-Term Impact of Ask Avoidance (2018)
Working Paper: Online fundraising, self-image, and the long-term impact of ask avoidance (2018)
Working Paper: Online fundraising, self-image, and the long-term impact of ask avoidance (2016)
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