Online fundraising, self-image, and the long-term impact of ask avoidance

Maja Adena and Steffen Huck

Discussion Papers, Research Unit: Economics of Change from WZB Berlin Social Science Center

Abstract: We provide the first field evidence for the role of pure self-image, independent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individ-uals engage in self-deception to preserve their self-image. In addition, we provide evidence on stark adverse long-run effects of the fundraising campaign for ticket sales. “Avoiding the ask,” opera customers who faced more insistent online fund-raising buy fewer tickets in the following season. Our results suggest that fund-raising management should not decide in isolation about their campaigns, even if very successful. Rather broader operational concerns have to be considered.

Keywords: online fundraising; quasi-experiment; self-image (search for similar items in EconPapers)
JEL-codes: C93 D03 D12 D64 L31 (search for similar items in EconPapers)
Date: 2018, Revised 2018
New Economics Papers: this item is included in nep-exp, nep-mkt, nep-pay and nep-soc
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
Working Paper: Online Fundraising, Self-Image, and the Long-Term Impact of Ask Avoidance (2018)
Working Paper: Online fundraising, self-image, and the long-term impact of ask avoidance (2018)
Working Paper: Online fundraising, self-image, and the long-term impact of ask avoidance (2016)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:wzbeoc:spii2016306r

Access Statistics for this paper

More papers in Discussion Papers, Research Unit: Economics of Change from WZB Berlin Social Science Center Contact information at EDIRC.
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().