Diffusion of innovation within an agent-based model: Spinsons, independence and advertising

Piotr Przybyla, Katarzyna Sznajd-Weron and Rafał Weron

No HSC/13/04, HSC Research Reports from Hugo Steinhaus Center, Wroclaw University of Science and Technology

Abstract: We modify a two-dimensional variant of a two-state non-linear voter model and apply it to understand how new ideas, products or behaviors spread throughout the society in time. In particular, we want to find answers to two important questions in the field of diffusion of innovation: Why does the diffusion of innovation take sometimes so long? and Why does it fail so often? Because these kind of questions cannot be answered within classical aggregate diffusion models, like the Bass model, we use an agent-based modeling approach.

Keywords: Agent-based model; Diffusion of innovation; Word of mouth marketing; Conformity; Advertising; Spinson (search for similar items in EconPapers)
JEL-codes: C63 D70 M37 (search for similar items in EconPapers)
Pages: 19 pages
Date: 2013-03-10
New Economics Papers: this item is included in nep-cmp, nep-ino and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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Related works:
Journal Article: DIFFUSION OF INNOVATION WITHIN AN AGENT-BASED MODEL: SPINSONS, INDEPENDENCE AND ADVERTISING (2014)
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