Details about Alberto Pastore

Access statistics for papers by Alberto Pastore.

Last updated 2024-01-09. Update your information in the RePEc Author Service.

Short-id: ppa1564

Working Papers

2015

1. Antecedents of brand love in online network-based communities: A social identity perspective
   Post-Print, HAL View citations (20)

Journal Articles

2023

1. The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
   Journal of Brand Management, 2023, 30, (4), 302-317 View citations (1)
2. The resistance toward COVID-19 contact tracing apps: A study of psychological reactance among young adults in Italy
   Health Policy, 2023, 136, (C)

2019

3. Resolving the jeopardies of consumer demand: Revisiting demarketing concepts
   Business Horizons, 2019, 62, (5), 663-677 View citations (4)

2016

4. Strategic pricing management in the omnichannel era
   MERCATI & COMPETITIVIT?, 2016, 2016/4, (4), 131-152

2015

5. Introduzione
   MERCATI & COMPETITIVIT?, 2015, 2015/1, (1), 17-23
6. Le imprese e il social commerce: opportunit? e sfide manageriali
   MERCATI & COMPETITIVIT?, 2015, 2015/1, (1), 173-195 View citations (3)

2014

7. No al falso! Un?indagine esplorativa sulle strategie anti-contraffazione delle fashion firms
   MERCATI & COMPETITIVIT?, 2014, 2014/2, (2), 81-102 View citations (1)

2012

8. Green consumer behaviour: an exploration of values held by "subjectivist" consumers
   MERCATI & COMPETITIVIT?, 2012, 2012/1, (1), 155-179 View citations (1)
9. Green marketing e mobilit? sostenibile
   MERCATI & COMPETITIVIT?, 2012, 2012/2, (2), 13-20 View citations (1)

2009

10. Market Driven Management nell'economia digitale
    MERCATI & COMPETITIVIT?, 2009, 2009/1, (1), 5-11

2003

11. I sistemi di governo strategico nel quadro di evoluzione della pubblica amministrazione: alcune riflessioni
    ECONOMIA E DIRITTO DEL TERZIARIO, 2003, 2003/3, (3)

Chapters

2023

1. Deepening Branding Opportunities in VR-Based Metaverses. A Qualitative Study
   Springer

2021

2. Talking to Voice Assistants: Exploring Negative and Positive Users’ Perceptions
   Springer
3. The Role of Social Media to Re-design the Brand Image of Small Villages
   Springer

2020

4. Brand Anthropomorphism and Brand Voice: The Role of the Name-Brand Voice Assistant
   Springer

2017

5. Counterfeiting luxury goods
   Chapter 9 in Handbook of Research on Counterfeiting and Illicit Trade, 2017, pp 193-222 View citations (1)

2015

6. Fashion Firms and Counterfeiting: Causes and Actions
   Palgrave Macmillan

Editor

1. International Series in Advanced Management Studies
   Springer